There were superstar guests like 50 Cent, Justin Timberlake and Beyoncé. There was a Top 10 video countdown. And there were bittersweet teenage squeals echoing through Times Square all night.
“TRL,” the afternoon video show that has been an MTV flagship for 10 years, came to an end on Sunday night with the network’s version of a New Orleans funeral. For three hours, a party of pop stars, former hosts and thousands of ecstatic young fans celebrated its legacy with shouts, hits, bling and tears.
For the 2,247th and last episode of “TRL,” Beyoncé sang and danced in the studio, Fall Out Boy played on a temporary stage on Broadway, 50 Cent apparently arrived just in time for his performance (although he made sure to swing by the press room earlier), and Ludacris, Snoop Dogg and Nelly shared a stage like a chummy hip-hop brat pack.
“This is like a big high school reunion in a way,” Mr. Timberlake told Carson Daly, the show’s former host, who had returned for the finale. “We kind of all grew up together.”
Not all guests had such wholesome toasts. Kid Rock entered the studio with a glass of beer, a fragrant cigar and a big grin. “I used to come here and they would say, ‘Hey, man, you’ve got to put the cigar out,’” he said. “Well, guess what? It’s over; I ain’t putting the cigar out.”
It would not be “TRL” without Diddy, the hip-hop producer and indefatigable self-promoter who has been the show’s most frequent guest. Making his 38th appearance, he watched a montage of his previous visits and had just begun to speak when Mr. Daly noticed that his eyes were watering behind his dark shades.
“Are you crying?” Mr. Daly asked. “You’re a good actor — I can’t tell.”
Diddy expressed his love for everyone on the show, down to the crew and cameramen, and later managed to plug his new fragrance and a forthcoming Notorious B.I.G. biopic in 15 seconds.
“TRL,” which began as “Total Request Live” but has long since been known by its initials, was an old-fashioned video variety show, with viewers voting on the most popular songs of the day. At its peak, in 1999 and 2000, when it was in perfect symbiosis with the teenage pop of Britney Spears, ‘N Sync and the Backstreet Boys, the show had an average of more than 700,000 viewers a day, according to Nielsen.
But in the age of YouTube and online social networks, when a song’s popularity can be measured in clicks and music videos are just a keyword search away, “TRL” has been steadily losing its audience; for the last several years the show has had about half as many viewers as in 1999 and 2000.
In response to this decline, MTV has been building up a robust Web site and heavily promoting it on air. New videos are often introduced in what the network calls “credit squeezes” — brief clips played during the closing credits of the channel’s most popular shows — with viewers directed to watch the whole thing online.
If “TRL” has been losing its audience, it wasn’t apparent on Sunday night.
In a tradition going back to the show’s earliest days, when the Backstreet Boys and others could shut down traffic with a stampede of shrieking teenagers, fans lined up for hours behind police barricades around Times Square. They passed the day waving handmade signs and shouting whenever someone who looked like a celebrity passed near the windows of MTV’s studio.
Helena Mounesa, a 15-year-old from Brooklyn waiting outside the building with two friends, had withstood the shoving of the crowd since 2 p.m., and was rewarded with glimpses of Beyoncé and Snoop Dogg. Though a longtime fan of the show, she had never waited outside the studio before.
“I was waiting until I was 16,” she said. “But it’s ending now.”